June 20, 2006
Airborne Entertainment Brings Zits to Mobile Phones


Los Angeles, California, June 20, 2006 - Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., has signed a deal with King Features Syndicate to bring the incredibly popular national comic strip Zits to mobile phones.  This announcement extends a long-term relationship between the two companies as Airborne already licenses from King such classic brands as Popeye and Betty Boop, in addition to the wildly popular “Stupid Factory” content by David & Goliath.  The Zits wireless content will include personalization products such as wallpapers and screensavers and is expected to be made available across major carriers this summer.

 “What’s great about Zits is that it appeals to two distinct markets—teens who can relate to Jeremy Duncan and his gang, and parents who have to deal with them,” said Airborne Entertainment CEO Garner Bornstein. “Because of that, we’ll be creating two very distinct lines of content to meet the different demands,” added Andy Nulman, President and CMO of Airborne. “As a father of two teenage boys, the comic strip mirrors my life on a daily basis, and I know I’m not alone.”

Since its wildly popular debut in the summer of 1997, Zits has become one of America's favorite comic strips. The main character, Jeremy Duncan, is a 15-year-old aspiring rock musician, riddled with angst, boredom and parents who don't understand anything. The growing strip now appears in a whopping 1,500 newspapers nationwide.

“Licensing Zits to Airborne for mobile entertainment is a very natural extension of the brand,” said Nisreen Shocair, marketing director for King Features Syndicate. “Now kids and adults alike can follow Jeremy Duncan’s misadventures in life from their mobile phone anywhere and any time.”

Airborne Entertainment Inc.  A subsidiary of CYBIRD Co., Ltd., Airborne Entertainment is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content. Airborne's product portfolio consists of original and popular branded properties including, Family Guy™, Maxim ToGo™, SPEED TV Mobile™, NHL Mobile™, mary-kateandashley™, the Sprouse Bros™and Robotech™. Airborne's products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels.

King Features Syndicate is a member of Hearst Entertainment and Syndication Group, which combines The Hearst Corporation’s cable network partnerships, television programming activities, and newspaper syndication and merchandise licensing operations. King Features is the world’s premier distributor of comics, columns, editorial cartoons, puzzles and games, distributing some 150 features to nearly 5,000 newspapers around the globe. It is one of the largest and most experienced organizations in merchandising licensing. Among its most beloved and successful classic characters are “Popeye,” “Betty Boop, “Blondie” and “Dennis the Menace.” In recent years, the company has diversified and now represents properties such as the trendy apparel and accessory brands, David & Goliath and Chat Gurlz; the publicly displayed, life-size art sculptures GuitarMania and The Trail of Painted Ponies; and the conscientious-living brand, “Mutts.” King Features is exhibiting at Booth # 3749 at Licensing 2006 International.