September 11, 2006
Airborne and Dennis Digital Sign Extension to Mobile Deal

Los Angeles, California, September 11, 2006 –Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., and Dennis Digital, a subsidiary of Dennis Publishing Inc., announced today an extension to their exclusive partnership that brings Maxim, the #1 best-selling men’s lifestyle brand, as well as Dennis’ other entertainment properties, Blender and Stuff, deeper into the booming mobile market. 

Capping a successful partnership that began in 2002 and has established forward-thinking Maxim as one of the top-selling brands in mobile, the new agreement will build upon a powerful foundation.  To help drive a wide array of innovative new mobile products from Airborne, including the all new Maxim Video Channel, Dennis Publishing will offer cross-platform media support in its magazine pages and on its web sites.  In addition, Dennis Digital will collaborate with Airborne to develop and execute unique promotions that tie-in with Maxim’s high-profile, exclusive parties and events. 

“One of the great mobile partnerships has just gotten greater,” said Airborne CEO Garner Bornstein.  “The people at Dennis believed in us and in this industry at a time when even the most optimistic were skeptical.  Their foresight and tenacity helped establish Maxim as a mobile must-have, and helped put Airborne into its position of leadership.”

"When we first entered the mobile space in 2002, we were excited about the potential of the wireless world," said Todd Anderman, President of Dennis Digital.  "Over the past four years, Airborne helped us turn that potential into a reality for Maxim.  We are now entering the next phase of our relationship and together we will be producing some of the most innovative mobile content in the marketplace for all Dennis Digital brands."

Last year, over 5.8 million units of Maxim mobile product were sold across all major North American carriers.  More than one million Maxim wallpapers were sold through Sprint, marking the industry’s first Platinum Screensaver milestone. New content planned for release under the agreement includes two new mobile games—Maxim Score Wars, an innovative new take on the fantasy sports genre and Maxim Slider, a hot puzzler featuring Maxim models—as well as additional personalization, messaging and information products for Blender and Stuff. 

In addition to development of mobile content, Airborne will continue to manage Dennis Digital’s direct-to-consumer sales initiatives through MaximToGo.com and other affiliated sites.  

“The continuation of this deal comes at the best of times,” said Andy Nulman, President of Airborne.  “The industry is reaching a critical mass, we have more access to, and more ideas for Maxim mobile content than ever before.  Most importantly, both Airborne and Dennis have become increasingly savvy as per how to market it.  The end result will delight current customers, and attract scores of new ones.”

About Airborne Entertainment
Airborne Entertainment Inc. a subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content. Airborne's product portfolio consists of original and branded properties including, Family Guy™, Maxim ToGo™, marykateandashley™, SPEED TV Mobile™, NHL Mobile™ and Donald Trump's Real Estate Tycoon™ Airborne's products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels.

About Dennis Digital
Dennis Digital is comprised of leading men's lifestyle websites Maxim.com, StuffMagazine.com, as well as the ultimate online guide to music Blender.com. These sites provide millions of users with exclusive editorial content, video streams and more, updated on a daily basis. Maxim.com also offers RSS news feeds and MaximToGo.com distributes the brand's mobile content, with over five million units sold.  Dennis Digital is the interactive division of Dennis Publishing, Inc., the media company that publishes the two most successful modern men's lifestyle magazines in America - Maxim (2.5 million rate base) and Stuff (1.3 million rate base) - along with general interest music magazine Blender (Advertising Age's Launch of the Year and Adweek's Hot List), and The Week, a distillation of the week's most important news and opinion from the US and international media (Advertising Age's A-List, Adweek's Hot List).  Maxim, Stuff, Blender and The Week are registered trademarks of Felix Dennis. Maxim Radio is broadcast on Sirius Satellite Radio on channel 108.