September 12, 2006
Airborne Entertainment Jumps Ahead of the Game with Naming of Charles "Skip" Beloff as New Vice-President, Mobile Promotions

Los Angeles, California, September 12, 2006—Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., announced today the addition of marketing and promotions veteran Charles “Skip” Beloff to its already industry-leading executive lineup.  Skip joins the company as Vice-President, Mobile Promotions.  His mandate includes securing new business prospects, as well as developing and executing lucrative, forward-thinking promotions with tier-1 brands and advertising agencies looking to expand into mobile.  Skip’s new leadership of the company’s mobile promotions business solidifies Airborne’s status as a powerhouse in yet another emerging market.

“We’ve known about Skip for years, and are thrilled to be adding an executive of his caliber to our team,” said Airborne Entertainment CEO Garner Bornstein.  “He is a proven door opener, and we look forward to him developing a whole new sector for us.”

“I am thrilled to be joining the Airborne team at such an opportune time,” added Skip.  “The market is ripe for mobile promotions, and Airborne has the resources and expertise to deliver like no one else can.  The environment here is truly inspiring and uplifting, and the company’s unmatched lineup of bright and talented innovators makes our top-notch promotional services a soft sell!”

Mr. Beloff brings to Airborne Entertainment over 25 years of experience in media, advertising and promotional sales.  He recently served as Executive Vice President at Dan Media, a Digital Signage company, where he helped grow and lead the sales and business development team.  Skip has vast experience in television sales and promotions, having spent more than 15 years as the top producer for CFCF TV, one of the largest affiliates of Canada’s CTV network.  His leadership was also a key factor in the growth of Internet service provider TotalNet Inc., which grew to become Canada’s largest ISP through Skip’s development of alliances with major retailers such as Future Shop, Business Depot and Computer City.

About Airborne Entertainment
Airborne Entertainment Inc.  A subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringback tones and informational content. Airborne's product portfolio consists of original and branded properties including, Family Guy™, Maxim ToGo™, SPEED TV Mobile™, NHL Mobile™ and Donald Trump's Real Estate Tycoon™ Airborne's products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels.