October 23, 2006
Airborne Entertainment Welcomes New Vice-President of Product, Kimberly Senn

Los Angeles, California, October 23, 2006 — Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., announced today the appointment of their new Vice President of Product Development, Kimberly Senn.  A veteran of the wireless industry, Airborne tapped Senn from Disney, where she spent over six years in mobile product development and distribution. Now a key member of Airborne’s management team, Senn will manage the internal development of all current and new product lines, including a flow of originally-created content as well as products based on the Company’s major licenses. 

“Kim’s exhaustive background in wireless content publishing and distribution is not only vital to our general business purpose, but to the timing of where we are currently in our overall product development strategy,” said Airborne Entertainment CEO Garner Bornstein.  “Kim’s genuine energy, experience and passion towards the wireless sector is pertinent to our entire team, especially since Airborne has always viewed brand development as a priority.”

Senn has spent a total of 15 years in the telecommunications and wireless content sectors combined, holding various product strategy and operational positions with leading telecom companies such as MCI and Cable & Wireless.  “I am looking forward to my new role at Airborne and the creative energy here is unmatched by any other corporate environment that I have ever seen,” said Senn.

As the Vice President of Product Development at Airborne, Senn will be responsible for defining product requirements, competitive product analysis, assessing customer demand, managing both internal resources and 3rd party developers for product build-out, full service brand management and on-going product enhancement and support.
 
“We are pleased to be welcoming Kim into our family as she has played an integral roll in our relationship with Disney over the years and subsequently helped Airborne to grow into the leader it is today.  Having Kim in-house will only further our progress and place in the industry,” said Airborne Entertainment President Andy Nulman.

About Airborne Entertainment
Airborne Entertainment Inc.  A subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringback tones and informational content. Airborne's product portfolio consists of original and branded properties including, Family Guy™, Maxim ToGo™, SPEED TV Mobile™, NHL Mobile™ and Donald Trump's Real Estate Tycoon™ Airborne's products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels.