Complex Magazine Joins Airborne Entertainment In Bringing Emerging Men's Style And Pop Culture
December 11, 2006
Complex Magazine Joins Airborne Entertainment In Bringing Emerging Men's Style And Pop Culture

New York, New York, December 11, 2006 –Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., and Complex magazine announced today the inception of new partnership that brings Complex into the rapidly growing mobile market.   A true lifestyle magazine for the hottest of current lifestyles, Complex targets the interests of the diverse pop culture-savvy trendsetters of the urban population. With already proven success in building non-traditional mobile content based around male-oriented brands, Airborne Entertainment is excited to convert Complex into hip-hop/street culture-inspired wallpapers, ringtones, ringback tones, and more.

“The urban influence is pop culture’s most powerful, and nobody gathers it as well as Complex,” said Airborne President Andy Nulman. “What we’ll try to do with Complex mobile is bring it back to the streets where its spirit was born. This is more than just personalization; it’s an ongoing effort to enhance and make the most of the magazine’s built-in, passionate community.” 

“We are excited about the opportunity to expand the Complex brand into the mobile space,” said Complex Publisher Rich Antoniello.  “Every other month, readers turn to Complex for the latest in men’s style and pop culture trends. Now, Complex fans will be able to truly experience the essence of our content in a new and exciting format.”

About  Airborne Entertainment
Airborne Entertainment Inc. a subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content. Airborne's product portfolio consists of original and branded properties including, Family Guy™, Maxim ToGo™, marykateandashley™, SPEED TV Mobile™, NHL Mobile™ and Donald Trump's Real Estate Tycoon™ Airborne's products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels.

About Complex Magazine
Founded in 2002 by designer Marc Ecko, Complex is the definitive cross-cultural men’s buyer’s guide and lifestyle magazine. Each double-sided issue features two distinct covers and offers a comprehensive style guide along with lifestyle features, celebrity interviews, trend pieces, video game coverage and Web site reviews.  With a rate base of 335,000, Complex is published bi-monthly. 

All Press Releases >

November 23, 2007
Airborne's COO Nancie Wight talks to bnetTV's Michelle Sklar about getting brands into the mobile marketplace at the recent North American edition of the MMA Forum in Los Angeles.
Watch the interview here.

October 12, 2007
Check out the Gazette's feature on Bitchin' Kitchen, Airborne's foray into original, self-produced mobile video content.

Download this news item in PDF >

September 24, 2007
Airborne's President and CMO, Andy Nulman, discusses the "pow!" element with Marketing Magazine.

Download this news item in PDF >

August 16, 2007
HollywoodReporter.com columnist Paul Hyman conducts a Q&A session with Airborne President and CMO, Andy Nulman. Andy discusses his views on some of the challenges facing the mobile gaming industry and what the future may hold. Read the article at HollywoodReporter.com.

August 6, 2007
Airborne's President and CMO, Andy Nulman, talks to Adweek about the birth of Airborne Entertainment, the mobile industry and creativity. Read the article here.

All In The News items >